Heart Spirit Aiwa /Let It Be/letitbe

Size: Total height: approx. 16cm
Luminous soft vinyl doll

©Yoshiyuki Izuoka

■Product Introduction

Let It Be is a soft vinyl manufacturer founded under the supervision of 70's Seventies with the belief of "supporting people as they are."

Based on a child's drawing, the prototype was created with a heart-shaped Jomon clay figurine motif.

Inspired by the heart-shaped face in the original design and the heart-shaped clay figurines, the heart = love design is a symbol of love and peace.

*A portion of the proceeds will be donated to those in need, including the original creator.

■ A girl's story about Aiwa

・Height: 15cm to 45cm

- Aiwa doesn't fight with anyone.

Each and every one of us has an Aiwa with us from the moment we are born. We were born with Aiwa and spend our lives with Aiwa.

・Modern people have a clouded mind and cannot see Aiwa. They cannot hear Aiwa's voice.

・People with pure hearts can see it.

・Even though we can't see them, they have been by our side and helping us since we were born.

・When you are in trouble, she will be there for you and heal you with the power of love. (It is thanks to the power of Aiwa that people can recover from sadness.)

・She uses Aiwa's heart ray on the bad guys to turn their hearts into kindness. That's how she protects people.

・He never defeats anyone and never gets angry. When an enemy approaches, he stares at them and emits a heart ray, turning them into kind-hearted people.

- It heals people by emitting rays of light (heart rays) from its entire heart-shaped face.

■What is the JOMON Soft Vinyl Series?

The JOMON Soft Vinyl Series was born from a unique concept that combines Jomon clay figurines with soft vinyl dolls.

In modern society, we are so focused on efficiency that we tend to forget about harmony with nature.

As digitalization advances and people continue to seek efficiency, distortions are emerging everywhere, leaving many people feeling cramped. 

The people of the Jomon period respected nature, believed that spirits resided there, and believed that all people are connected. I believe that we who live in modern society also need to have a perspective that values such "spiritual richness" and "connections between people."

The numerous clay figurines left behind by the Jomon people may have expressed their reverence for nature and their feelings for spirits. We modern people tend to forget the sensitivities of these ancient people.

If we stop and think, perhaps we can discover something new? The JOMON soft vinyl series was born from this motif: "living in modern society, respecting nature and valuing the sensibilities of ancient people."

We hope that this series will inspire people to regain the connection with nature and spiritual richness that we often lose.

What is "letitbe"?

Dye artist Yoshiyuki Izuoka, who strongly sympathized with BULLMARK's philosophy of "nurturing children's dreams" and "listening to the voiceless," started the project with the belief of "supporting people to be who they are."

 The artwork is based on drawings, doodles, sketches, etc., made by children who cannot go to school for some reason or who need support, and is turned into sculptures and three-dimensional objects.

A portion of the proceeds from the sales of the soft vinyl figures will be returned to the original creators, so by purchasing the soft vinyl figures, users can indirectly support and encourage those in need.

*A presentation ceremony will be held at the Seventies store on June 23rd, where a portion of the sales will be donated.

■About the JOMON Soft Vinyl Series

The JOMON Soft Vinyl Series was born from a unique concept that combines Jomon clay figurines with soft vinyl dolls.

In modern society, we are so focused on efficiency that we tend to forget about harmony with nature.

As digitalization advances and people continue to seek efficiency, distortions are emerging everywhere, leaving many people feeling cramped.

The people of the Jomon period respected nature, believed that spirits resided there, and believed that all people are connected. I believe that we who live in modern society also need to have a perspective that values such "spiritual richness" and "connections between people."

The numerous clay figurines left behind by the Jomon people may have expressed their reverence for nature and their feelings for spirits. We modern people tend to forget the sensitivities of these ancient people.

If we stop and think, perhaps we can discover something new? The JOMON soft vinyl series was born from this motif: "living in modern society, respecting nature and valuing the sensibilities of ancient people."

We hope that this series will inspire people to regain the connection with nature and spiritual richness that we often lose.

[Other points to note]

・The photo is for reference only. The product you receive will have the same specifications, but please note that there may be individual differences in the finish paint from the actual product you receive.

・All items are handmade by artisans, and individual differences are proof of this. We hope you will understand the individual differences of each item as a unique feature of their character.

・The packaging is only a protective material to protect the product itself. Please understand and acknowledge that even if the packaging is damaged, it will not be eligible for exchange or return.